Matt Chalawsky’s answer to “Why does Google suck?” on quora.com

My answer to Why does Google suck?

Answer by Matt Chalawsky:

Google Search is in a constant battle between good and evil. Ok, that was too dramatic. But Google’s goals and the goal’s of those in search results are at odds with each other. Google’s goal is to simply organize the world’s information. Most websites simply want to be ranked as high as possible, regardless if they deserve it or not.

This has created entire industries that focus on trying to manipulate Google’s search results, sometimes nefariously. Google has responded by creating multiple organizations to constantly improve (sometimes daily) it’s search rank algorithms and identify policy violators.

This constant cat and mouse game causes Google’s search results to fluctuate. Sometimes the results do “suck”, but that just means that website owners have temporarily gotten the upper hand.

Other Products. I’m assuming this question is about Google’s flagship product, Google Search, since most people associate Google with Search. Google has many products (Android, YouTube, Adsense, etc.), and each of them has their own organization within Google. Each organization is run independently, and thus must be evaluated independently.

Why does Google suck?

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